SAPER DI SAPORI

It takes knowledge to make (good) flavours. It is under this name that the brand of the Selex gruppo commerciale dedicated to high quality and typical food made its debut in 2013.

We invented the name, founded the visual identity, conceived and developed the packaging design for almost 300 products. And to counteract the physiological decline of ageing signs, we have entirely redesigned Saper di Sapori.

The redesign retained some traits of the previous design: in particular, the overall colour feeling. The end result is quite different from the logotype. Just as with a good dish, it took all our knowledge, the patience of trial and error, to make a new flavour.