SANTA ROSA ZERO

Zero, the number of an empty or featureless set. In this case, it is sugar that has not been added to Santa Rosa jams, leaving the fruit as it is, in its natural balance. Zero is not only the name, it is also an implied promise.

Zero has become a white cubital sign, the typography dialogues with the fruits in a blue colour space to recall the sky and its airy lightness. The design is simple and vibrant because it is essential, that is, close to zero.