MYCLI

For MyCli, a cosmeceutical brand dedicated to anti-ageing, we carried out a total overhaul of the visual identity system that started with the brand name, continued with the creation of new proprietary signs, colours and typefaces, then moved on to packaging design and finally arrived at the redesign of the communication tools. The purpose of this revision was to correct the previous image with the aim of shifting the needle of perception from an undifferentiated cosmetic idea to a distinct feeling of scientific efficacy.