ILLY

Here is one of those projects that you least expect and when it arrives on your table you can’t believe it: the menu, the catalogue of food and drink available in the restaurant. In this case, the choice of possible combinations that can be made with a coffee, and the brand is illy. 60 recipes divided by season, by origin of the beans, by alcohol content and by intensity of enjoyment.

The menu may look like a simple list ending with a cost, but it is, in fact, one of the most fascinating ways to tell the story of a brand: so intriguing that it undermines the coveted story telling that many seek and many do not find.