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ARTICA

To eat with the eyes

Artica is a brand that offers frozen ready meals. Our restyling project started with a revision of the logo and then arrived at a packaging design system significantly different from the previous one. It is an example of how the evocative function is crucial in the representation of products preserved below zero: all the focus is on the suggestion of a good dish to be eaten, even before it reaches the table with the eyes.

Artica logo old
Artica logo Rossetti brand design
Artica packaging
Artica Rossetti brand design
Artica Rossetti Brand Design Sughi 7
Artica Rossetti Brand Design Sughi 5
Artica Rossetti Brand Design Sughi 4
Artica Rossetti Brand Design Sughi 2
Artica Rossetti Brand Design Sughi 3
Artica Rossetti Brand Design Sughi 1
Artica QB2 Rossetti Brand Design
Artica QB1 Rossetti Brand Design

What we did for this brand

Artica
Visual identity restyling
Packaging restyling
New references design extension

QB
Naming
Visual identity design
Packaging design

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