VALE
A brand that counts
When you have a name that has value, things seem to shine with a life of their own. Having a word that becomes a brand means living happy days from a communication point of view. For Vale, we have undertaken a restyling operation that includes the extensions Stare Insieme Vale dedicated to the world of animals, Star Bene Vale for wellness, La Natura Vale for organic proposals, and finally, Val’Or brand offering a selection of quality products. Our intervention starts with the nominal structure, followed by an easily modifiable double partition design where the logo changes colour continuously.
What we did for this brand
Brand identity design
Naming
Packaging design
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