FRAGRANTERIA

The restyling project for Fragranteria is a significant leap from the original version, so strong that one wonders if it is a restyling at all. We redesigned the logotype, devised a totally different packaging design system, created new identity elements and established new geometries. The end result is quite different from the start because the premise of the change was based on an idea: from ambient scenting to olfactory decoration, i.e. from a simple function to a sensory integration with the home and more precisely, with its style. Thus two proposals were born. One for the contemporary home, with a dark soul, and the other for the classic home, with a light soul.