“Diventa popolare! (Become Popular!)” is the concept that we developed to support of the bank’s “zero cost” and “zero worries” offer. The claim is sung to the tune of Pop Muzik by Robin Scott, a song that was a great hit in the 80s. The remake is produced by Paolo Monesi. For Banco Popolare we have implemented brand identity and communication projects from 2013 to 2016.